There was a time when Japanese auto company Nissan was almost declared a write-off. Yet another carmaker that couldn’t keep pace in a competitive, fast-moving industry.
But it was saved, from halfway across the world.
Legendary Carlos Ghosn, president of Nissan Motor Co and France’s Renault, took over Nissan and turned it around.
Ghosn placed importance on design, meeting with designers and having a say in the cars that hit the market. His vision has just hit these shores.
“With the Nissan Design Forum, our intention is to showcase the design side of Nissan to the next generation of automotive designers in Thailand. The event will bring together top designers from Nissan and automotive design students in Thailand giving them an opportunity to understand how things work within the design teams of car companies,” says Thierry Viadieu, president of Siam Nissan Automobile.
