Leading Japanese automaker Toyota is likely to enter the Korean market in the first half of 2009 with its Prius hybrid. The hybrid car combines a battery and a combustion engine to increase fuel efficiency.

A Toyota Korea source said Monday the company is considering releasing the third-generation Prius in Korea, Japan and the U.S. simultaneously on its scheduled release date in April 2009.

Toyota Motor Global Sales Vice President Akio Toyoda, the fourth generation heir of the Japanese motor giant, met with Toyota Korea executives in Japan to discuss a model suitable for the Korean market.

Continue reading →

Share This

Toyota are hoping to break into the fast-growing SUV market with the launch of a small SUV which will make its debut at Geneva next march. The Japanese car-maker wants to sell more than 1.3 million cars in Europe by 2009, up from 1.09 million last year - the small five-door SUV hope to help Toyota to reach this figure. Toyota have already had success with the RAV-4 - currently Europe’s best selling medium-sized SUV - but have never ventured into the small SUV market, which has grown faster than any other segment last year with sales up by 63 percent. Toyota says the small SUV will resemble the Urban Cruiser concept, unveiled at Geneva in 2006.

Share This