Entries Tagged 'mazda' ↓

Mazda Launches New Mazda2 Sports Sedan Offensive With Celebrity “Pae” Arak As Presenter

Bangkok, Thailand – March 16 2010 – Mazda Thailand has announced its plans to further penetrate the highly-competitive Thai automobile market. After the tremendous success achieved with the Mazda2 5-door hatchback that rocked the Thai subcompact market when introduced in late 2009 and achieved sales of 5,500 units, Mazda is now introducing the much-awaited sports sedan version of the Mazda2. For the Sedan version, another style of popular musician/actor “Pae” Arak Amornsupasiri is being presented, clearly stressing upon the sporty elegance with unique styling of the new Mazda2 sports sedan. This strategy is targeted at members of “Generation NOW”, who have been raised in the digital age and have a unique lifestyle just like the new Mazda2, which comes with a launch campaign – “New Mazda2 Life Continues”. Like other models, the new Mazda2 sports sedan comes with the strong Mazda “Zoom-Zoom” identity with its sporty and distinctive design, as well as a large and comfortable interior and 5-star European NCAP crash rating. The new Mazda2 sports sedan is a high-quality sub-compact car that promises driving enjoyment and is available for Thai customers at a starting price of only Baht 535,000.

John Ray, managing director at Mazda Thailand, said the extremely successful launch of the Mazda2 hatchback in mid November 2009 has given Mazda a dramatic leap forward with unprecedented sales success. “The success level of the Mazda2 surprised our Mazda’s competitors who are watching us closely now,” John said. “It is important for us to work more closely with our dealers in order to ensure our success this year through various projects and initiatives. Apart from our sales success, Mazda has always given importance to expanding our sales and after sales service network and our objective is to have 130 Dealers across the country by December this year and all will feature the new Mazda Corporate Image and cater to the increased sales and servicing demand. We will also ensure a higher level of customer satisfaction in vehicle sales, financing, parts or service, as well as elevate the Mazda brand to a stronger position among the leaders in the Thai automobile industry,” he said.

John Ray added that for 2010, Mazda has set a sales target of 35,000 units, which reflect a 164% sales growth over 2009. “The new Mazda2 sports sedan and the 5-door hatchback model will be our most important products this year, and the combined sales target for these two models has been set at 24,000 units. Meanwhile, the Mazda3 will maintain its excellent performance with sales of 5,000 units and sales of the Mazda BT-50 sport pickup is expected to reach 6,000 units, plus another 78 units of premium models namely the Mazda CX-9 and Mazda MX-5.

The new Mazda2 sports sedan comes into the small passenger car market with an image that is sportier but still provides families with a car that responds better to the customer needs and requirements. In addition, the Mazda2 comes with innovative technology and stylish design that captivates all, whether standing still or in motion. With Mazda’s renowned suspension expertise, safety protection with 5-star Euro NCAP crash rating and the 103-hp MZR power plant that offers excellent performance across the engine speed range, the new Mazda2 sports sedan will surely capture the hearts of Thai car buyers.

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Mazda Motor Corporation has commenced sales of the facelifted Mazda Atenza (known overseas as the Mazda6) for the Japanese market. Available in three body styles — Sedan, Sport (five-door hatchback) and Sport Wagon — Mazda’s globally acclaimed mid-size car has been refined and evolved, and it goes on sale today at all Mazda and Mazda Anfini dealerships throughout Japan.

The Mazda Atenza has attracted a wide range of customers with its sporty styling and exceptional driving performance. The enhancements for the freshened Mazda Atenza are based on the Zoom-Zoom evolution development concept, and include improvements to its environmental and safety attributes, driving performance, interior and exterior design, and quality levels.

The 2.0-liter engine Atenza models, available in both the Sedan and Sport Wagon body types, have been updated with Mazda’s direct injection MZR 2.0L DISI*1 gasoline engine. This engine provides plenty of power as well as outstanding fuel economy that exceeds Japan’s “2010 fuel economy standard plus 15%.” All grades equipped with a 2.0-liter engine qualify for Japan’s eco-car incentive program and are subject to 50 percent less tax under the government’s eco-car tax reduction program. Additionally, the entire Atenza range, including front-wheel drive (FWD) and four-wheel drive (4WD) grades, qualify as Super-Ultra-Low Emission Vehicles (SU-LEV) by achieving exhaust emissions that are at least 75 percent lower than the levels set in the Japanese Government’s 2005 exhaust emissions standard.

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I found this picture from autoscoops forum that it was scanned from mazda atenza catalogue issue .

The Different point of view of The Mazda 6 / Atenza minorchange :

-New Front bumper has smiley say cheese.

-New Grille Chrome.

Mazda Motor Corporation will hold the global premiere of the all-new Mazda5 (known as the Mazda Premacy in Japan) during the press days of the 2010 Geneva Motor Show on March 2 and 3, 2010. Embracing dynamic and elegant Nagare design, the new Mazda5 emits approximately 15 percent less CO2 than the current model thanks to Mazda’s “i-stop” idling stop system, a direct injection gasoline engine and other technologies. European sales of the all-new Mazda5 will commence during fall 2010.

The new Mazda5 features an emotional design that blends elegance with a dynamic spirit. It will be the first Mazda production model to fully adopt Mazda’s Nagare (meaning “flow” in Japanese) design language, which finds inspiration in the beauty of flows found in nature. Nagare design has appeared in certain elements of recent production models and was previously showcased through a series of concept cars. The new Mazda5’s design achieves excellent aerodynamic characteristics with an outstanding drag coefficient and lift balance. In order to meet wide-ranging customer requirements, it also offers a high level of functionality, with dual sliding rear doors and multiple seat arrangements. This includes a karakuri second-row center seat that can be converted to a versatile storage space. With a sportier and smoother ride, the new Mazda5 responds precisely to the driver’s commands, enabling the whole family to travel in comfort and security.

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The Mazda3 (known as the Mazda Axela in Japan) with European specifications has been awarded the maximum five-star rating by the European New Car Assessment Programme*1 (Euro NCAP) in its 2009 combined safety performance test.

From 2009, Euro NCAP has implemented a new evaluation system that awards a single overall vehicle safety rating that combines the scores achieved in four areas of assessment: Adult Occupant Protection, Child Protection, Pedestrian Protection and Safety Assist.

The Mazda3 inherits and evolves the first generation model’s combination of dynamic, sporty styling and exhilarating driving performance. With this maximum safety rating from Euro NCAP as well as its recognition as a 2009 Top Safety Pick from the US Insurance Institute for Highway Safety (IIHS)*2, Mazda3 is among the safest cars in the world.

Mazda3 is the second Mazda model to be awarded the maximum five-star rating under the new Euro NCAP evaluation system. The Mazda6 (Mazda Atenza) with European specifications received five stars in February 2009. Mazda models in Europe that received the highest possible five stars for Adult Occupant Protection under the previous Euro NCAP rating system include the Mazda5 (Mazda Premacy) in September 2005 and the Mazda2 (Mazda Demio) in December 2007.

Source : headlightmag.com

Mazda Commences Production of Mazda2 at New Passenger Car Plant in Thailand

HIROSHIMA, Japan—Mazda Motor Corporation today announced that it has commenced production of the Mazda2 (known as Mazda Demio in Japan) at the new passenger car plant at AutoAlliance Thailand Co., Ltd. (AAT), a joint venture manufacturing facility with Ford Motor Company. Mazda2 units produced at AAT will be sold mainly in the ASEAN markets.

To celebrate the start of production, AAT today held a ceremony at the new passenger car plant in Rayong’s Eastern Seaboard Industrial Estate. The ceremony was attended by executive officers from Mazda’s head office in Japan, including Director and Senior Managing Executive Officer Masazumi Wakayama and Managing Executive Officer Yuji Nakamine.

The Thai-produced Mazda2 will be one of Mazda’s core products in the ASEAN region, with ASEAN sales targeted at approximately 20,000 units per year.

“The Thai-produced Mazda2 will be a key element in Mazda’s future growth in the ASEAN region, which is continuing to see growing demand for small cars. We consider that the Mazda2 model will also play a pivotal role in Mazda’s global strategy,” said Mazda’s Director and Senior Managing Executive Officer, Masazumi Wakayama, before the ceremony.

“Since its launch, the Mazda2 has received more than 50 awards globally, including Car of the Year in over 20 countries. In 2008, Mazda2 was named World Car of the Year, acclaimed for its beautiful design, sporty driving performance, and outstanding eco-friendly features,” added Wakayama. “I firmly believe that the Mazda2 being built at our state-of-the-art facility in Thailand will make an immense contribution toward establishing the Mazda brand in ASEAN markets and will be our main driving force in the region as we go forward.”