Ford uses iPhone to help promote new Flex

Ford Motor Co. has released its first-ever iPhone application, called Flex Photo Lab, to pitch a new product: the 2009 Ford Flex.

Flex sales started slowly, but its promotional iPhone application has already caught fire. The automaker hadn’t officially announced the release, but nearly 20,000 potential Flex buyers had already downloaded the free application by Monday.

The program allows users to enhance photographs on their iPhone, or learn more about the Flex.

Once the application is opened, users can enter a darkroom, where they can alter photographs with special effects. For example, users can run a photograph through a kaleidoscope filter, using their finger to circulate the image, and save the end result.

Or, they can tap a door called Discover Flex, which promotes the new crossover.

Ford sold only 7,552 Flexes from June through September, but buyers have tended toward high-end models and features.

Earlier this year, Audi released the “Audi A4 Driving Challenge,” a free iPhone game to promote its 2009 A4 sedan.

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