Maruti Suzuki India (MSI), the country’s largest carmaker, plans to pitch its forthcoming compact car A-Star, to beat the slowdown. The company plans to offer the car at an introductory price of Rs. 3.47 lakh. The prices for other variants will go up to Rs 4.12 lakh.
“November and December are usually tough months for carmakers. Knowing that very well, we will be launching the A-Star so that it can bring excitement to the market,” according to MSI Executive Officer Marketing and Sales Mayank Pareek.
The company that is manufacturing A Star at its Manesar plant, is aiming to sell about 50,000 units in the Indian market and one lakh units abroad.
MSI claims that according to the Automotive Research Association of India (ARAI), the A-Star delivers a mileage of 19.59 km per litre.t is powered by the company’s new K10B 998 cc petrol engine and will be rolled out in three variants.
Manufactured at its Manesar plant, the company is aiming to sell about 50,000 units in the Indian market and one lakh units to be exported.
The car industry, which witnessed a decline of 6.59 per cent in October, struggles to sell car in the year-end as most customers postpone purchases for a new model year. MSI is hoping that the novelty factor associated with its 5th global model will help in overcoming the challenge.
The A-Star will be the latest in a series of global models that Suzuki, MSI’s Japanese parent, has launched over the past few
years and will be manufactured solely in India.
A star will be made in 200 variants and exported to 150 countries across Europe, Middle east , Latin America, Asia, Australia, and Africa.
It will be exported under the name of Suzuki Alto and Suzuki Celerio. Nissan also plans to market the same car under the name Nissan Pixo in middle East and African markets.
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http://blog.thefashiontime.com/2008/11/prada-will-unveil-its-first-cars/
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The Fashion Time Magazine
http://www.thefashiontime.com/
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