Peugeot will revive TALBOT brand crashing to DACIA low cost car

French carmaker PSA Peugeot Citroen is considering launching a new brand in Europe for its low-cost vehicles, business daily La Tribune reported on Monday, without identifying its sources.

It said the group was considering reimporting into western Europe future low-cost models made in emerging economies and was looking at a new brand to market the vehicles.

The newspaper said the group did not want to damage its Peugeot or Citroen brands and was considering using one of the existing brands it owns, such as Talbot, although it said the plan was still “at the stage of reflection.”

The Talbot brand was used to sell models formerly made by Chrysler Europe when its operations were acquired in 1978.

No comment was immediately available from Peugeot.

source : Reuters