New Trazo C1.8 by Dodge Debuts at São Paulo Motor Show
* Trazo C1.8 by Dodge is the first sedan for the Dodge brand in key Latin American markets
* Offers exceptional value, fuel economy and dependability for customers new to the Dodge brand
* Trazo C1.8 is powered by a fuel-efficient, E-100 ethanol-capable 16-valve 1.8-liter DOHC 4-cylinder engine
* Exterior and interior designs exemplify elegant simplicity and efficiency
* Trazo C1.8 gives Chrysler LLC immediate access to new vehicle segments in high-growth markets
São Paulo, Brazil, Oct 28, 2008 - Chrysler LLC launches into a new segment in Latin America with the introduction of the new Trazo C1.8 by Dodge today at the São Paulo Motor Show. Trazo C1.8 will be offered as a four-door sedan with exceptional value and fuel efficiency in Brazil, Argentina, Paraguay and Uruguay. The Trazo C1.8 will be built by Nissan Motor Co., providing Chrysler LLC a high-quality entry into these fast-growing markets.
“The new Trazo C1.8 by Dodge allows us to enter into a segment in which we currently do not compete,” said Mike Manley, Executive Vice President – International Sales, Marketing and Business Development, Chrysler LLC. “The Trazo C1.8 offers customers a high-quality vehicle with great value and provides our dealers with further opportunities to expand their business.”
The exterior of the Trazo C1.8 provides an athletic, yet modern design that is consistent with the rapidly growing Dodge brand. Trazo C1.8’s maximized 102.4-inch (260-centimeter) wheelbase and short front- and rear-overhangs create perfect proportions for city streets, while expressively long rooflines highlight the comfortable and spacious interior.
Trazo C1.8’s grille features intricate louvers that create a contemporary look while integrating the new Trazo emblem. Large halogen headlamps wrap around to front fenders and provide a striking appearance while improving illumination. These elements, combined with a sporty, integrated body-color front fascia, reinforce Trazo C1.8’s youthful looks.
Trazo C1.8’s side profile illustrates aerodynamic efficiency while highlighting generous passenger space within. A raked-back windshield improves Trazo C1.8’s drag coefficient to a low 0.31 Cd while offering a higher roof height for passengers seated in the front and rear. Clean and crisp body-side forms provide a look of sophistication and give balance to the large side glass that gives Trazo C1.8 passengers great visibility.
A well-tailored rear end completes the exterior design while hinting at Trazo C1.8’s cargo versatility. An efficiently shaped deck lid is sandwiched by large jeweled taillamps and provides a strong, integrated look with the wide C-pillar. The deck lid also sits nicely below the large rear window to avoid blocking the driver’s rear view. A large chromed license plate brow and centered Trazo line emblem atop the deck lid ensures the Trazo C1.8 is not a bland, run-of-the-mill four-door.
Space utilization and high-quality interior materials provide Trazo C1.8 with a generously sized interior, rewarding its passenger with comfort and craftsmanship.
