2009 Ford Fiesta Sedan in Guangzhou china reallife pictures
November 18th, 2008 — Auto show / Motor Show, ford
2009-2010 Ford Fiesta Sedan world first debut at 2008 Guangzhou Motor show china
November 18th, 2008 — Auto show / Motor Show, China Automotive Movement News, ford
By George Gao From:Gasgoo.com
Changan Ford Mazda is set to debut its all-new Ford Fiesta sedan and hatchback at the Guangzhou auto show this week. According to a sales executive of the joint venture, the new Ford Fiesta will hit the China market in early 2009, said xinhuanet.com today.
The New Ford Fiesta will hold its global appeal because of its dynamic features created by the bold “kinetic design.” Ford’s acclaimed dynamics engineers responsible for fine-tuning the Focus and Mondeo model’s driving dynamics have worked extensively to enhance Fiesta’s ride comfort and to give the new model an impressively quiet driving quality.
The New Fiesta is Ford’s third model of “kinetic design” after the S-MAX and Mondeo. It is based on Ford’s B2 platform that underpins the latest Mazda 2. Its Chinese production might have started in 2008 at Changan Ford Mazda Auto’s plant in Nanjing. The China-made New Fiesta is likely to carry 1.4L and 1.6L engines.
In the French market, Europe Ford has recently announced the price of its new Fiesta models, which will sell for an equivalent of 120,000 yuan ($17,570) to 140,000 yuan. The Chinese-made new Ford Fiesta will be available to local buyers at a lower price early next year. Its launch was originally slated for December this year, but delayed due to the financial crisis.
Spyshot in china : 2009 Ford Fiesta Sedan
November 12th, 2008 — ford, spyshot
Ford executives working through shift to smaller vehicles
September 23rd, 2008 — ford
Ford Motor Co.’s plan to morph itself from a truck to a car company in North America is backed by market research showing that a new line of global small cars will be well received in the U.S. when they go on sale in 2010, company executives said.
But getting from now until then will take more cash incentives in a shrinking U.S. market with fearful consumers and tight credit, the automaker’s top marketing executive told reporters Monday night.
Ford, trying to allay concerns about how it will be profitable as its primary market shuns high-dollar trucks and sport utility vehicles, put three top executives before reporters inside the factory just north of downtown Detroit that made the first Model T almost a century ago.
Added cash incentives could be good news for consumers. Many of them need the money to increase down payments to qualify for financing, said Jim Farley, vice president of marketing.
Ford’s revamped revival plan will bring the 105-year-old automaker closer to its Model T roots, focusing more on fuel-efficient cars and crossovers and less on the big pickups and SUVs that have made up the bulk of Ford’s sales in recent decades.
The “core DNA” of this new plan is the new Ford Fiesta subcompact car, which Ford is launching around the world through 2010, when it comes to North America, said Jim Farley, Ford’s group vice president for global marketing and communications.
Continue reading →
Ford gambles on making a big push to build more small cars
August 14th, 2008 — ford
Ford’s plan is to introduce a bunch of small-car models from Europe — including these Fiestas, which workers prepare for launch in Cologne, Germany. The plant is the first to build the new car, which is expected to reach North America by 2010.
Ford Motor Co. expects to run assembly plants in Louisville, Ky., and Wayne on three shifts, making up to 300,000 vehicles a year at each, after converting them in 2010 to make small cars and crossovers instead of big pickups and SUVs, said Joe Hinrichs, Ford’s top manufacturing executive.
“That’s the scale we need to get to” if Ford is to make small cars profitably in the United States, Hinrichs said in an interview Wednesday.
That kind of volume — at plants operating on only one shift today — suggests that Ford could be adding thousands of production workers if the small-car designs it’s bringing from Europe sell briskly in the United States.
That’s a big if, of course, which puts tremendous pressure on Ford designers and marketing chief Jim Farley to deliver big sales increases, reversing a decade of slumping sales and market share for the Dearborn automaker.
FORD CONFIRMS FIESTA AS GLOBAL NAME FOR SMALL CAR
February 14th, 2008 — Auto show / Motor Show, ford
COLOGNE, Germany, Feb. 14, 2008 – Ford’s new small car family will use the Fiesta name around the world, the company confirmed today.
Designed and developed in Europe for customers in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process. This new small car keeps alive a name synonymous with more than 30 years of success and strong driving dynamics in Europe and is already well known in markets across Asia, Australia and South America. The Fiesta also was offered in the U.S. from 1978 to 1980.
“The new Ford Fiesta captures every aspect of what’s defined Ford as a small-car leader in Europe and builds on it in terms of driving dynamics and design,” said Mark Fields, president of the Americas, Ford Motor Company. “When it arrives in North America in 2010, the Ford Fiesta will set a new standard in the small car segment. Even before it arrives in this market, though, the new Fiesta demonstrates how leveraging our global strengths can yield attractive benefits for customers around the world.”
The dynamic new look for this global family of small cars was previewed in three Ford Verve Concept vehicles which made their debuts at the Frankfurt Motor Show in September 2007, the Guangzhou Motor Show in November 2007 and the North American International Auto Show in January 2008.
