With strong commitments to complete the Frontier Navara lineup in Thailand, Siam Nissan Automobile introduces the new Navara CALIBRE, a 4×2 pickup with the amplified styling of a muscular 4×4; the new Navara Calibre will help redefine Nissan’s position in the automotive market for premium pickup trucks
The new Navara Calibre is the ultimate premium city truck that lets customers experience performance, durability, safety; an ideal combination borrowed from both the 4×4 and standard 4×2 that helps drive through city life’s obstacles for higher achievements.
Highlights that make the Navara Calibre attractive are:
• Stylish Overfender (4×4 styling)
• Tubular Side Step
• Rear Bumper
• 16-inch Alloy Wheels
• ABS with EBD
• “Calibre” Sticker
Mr. Koji Okuda, Senior Vice President for Marketing and Sales explains, “We introduced the new Navara Calibre for our customers to experience the ultimate truck for city lifestyle. The new Navara Calibre is unique for its impressive performance, safety and durability that customers have to experience themselves. This is a major market segment and we strive to meet the demand with quality and pickup trucks. For our new communications campaign, we will be adopting new TV advertisements starring Mr. Tik Jessadaporn Pholdee to confirm the vehicle’s premium city truck image. All communications and supporting activities like the TV commercials, radio spots, print ads and other advertisement materials, therefore, are designed under the “King of the City Jungle” concept.
The new Navara Calibre delivers a compelling combination of powerful performance, bold styling and new levels of innovation to the pickup market. The Navara Calibre offers innovative features designed to enhance its flexible utility – whether for work or leisure. The Frontier Navara is the pioneer and the only pickup in Thailand that features the 6-speed manual transmission.
Continue reading →
