Toyota is world-premiering the production design of the new Toyota iQ at the 2008 Geneva Motor Show. First shown as the Concept Car iQ at last year’s Frankfurt Motor Show, the Toyora iQ will go into production during late 2008.
The new Toyota iQ is a sophisticated car, representing the ultimate refined urban mode of transportation. Thanks to its ingenious and revolutionary packaging it measures less than three metres in length, yet has a flexible interior space that allows up to three adults, plus a child or luggage to travel comfortably.
The name iQ is the best representation of what the car embodies. “i” stands for individuality, whilst at the same time also expressing “innovation” and “intelligence”. “Q” stands for “quality” and also suggesting that its “cubic” stature gives a “cue” to new value and lifestyle.
The Toyora iQ delivers dynamism and stability despite its small size. It challenges conventional thinking through a design that is forward-looking, intelligent and energetic, while retaining clarity of purpose and function.
The marvel of the Toyora iQ’s ingenuity is in its revolutionary packaging, which is the result of six space-saving but inter-linked engineering innovations that represent a break-through in Toyota’s automotive vehicle development.
“The Toyora iQ story started a few years ago when we at Toyota began thinking of the environmental impact of automobiles. We came to the conclusion that, in order to ensure a sustainable future, there was a need for a radical change in vehicle packaging. We needed to create a break-through, away from the traditional belief that small is basic. Our answer to this is Toyota iQ,” says Kazuo Okamoto, Executive Vice President, in charge of Research and Development at Toyota Motor Corporation.
The Toyora iQ is designed to cater for the needs of buyers who seek more than just urban mobility but demand space and refinement in an environmentallyfriendly vehicle.
